Downtown Pakenham

Mar 3, 2007 at 4:28 PM

Welcome to Pakenham
Pakenham residents believe it is most important to demonstrate heart, community, friendliness and enjoyment in their downtown. With this view, Pakenham’s promotional plans highlight the fun-loving and compassionate spirit of the Pakenham “experience” to visitors and residents. Meanwhile, as Pakenham’s main street is Highway 29, its retail businesses and restaurants are visible to all eyes and therefore the streetscape must look welcoming and appealing at all times.

5 Span Bridge Pakenham

The commercial mix in Pakenham reflects the interests of those who choose to make this community their home – retail, artisans, a fashion-design house, crafters’ studios, a private day care centre, eating establishments, a General Store and more are all found within Pakenham’s downtown area.

Local history is a strong element for revitalization in Pakenham’s downtown core. Situated along Ontario's Mississippi River, Pakenham has a strong community character. As such, the historical community of Pakenham is still alive and well and visible along its downtown street.

In a February 2007 focus group exercise, Pakenham residents identified the following themes for their downtown:

Naturally Pakenham: all heart & soul
Pakenham General Store

Pakenham: stay and play
Pakenham: welcome home
Pakenham: Naturally yours, stay and play
Pakenham: Naturally yours with open arms!
Pakenham: Come on over to country charm!
Pakenham: A natural place to stay and play

Residents also identified the following points as key to further developing downtown branding and signage themes:

A place with heart
Stop, relax and visit us
Heart matters
Mainstreet Pakenham

Warmth (some participants described the community as “a warm bowl of soup”)
Open arms
Down-to-earth
Friendly
Country look and feel
Crisp and clear sign and message content
Communication must leave the prospective visitor or resident with a strong impression of the passion and compassion of Pakenham people
Pakenham is a place you feel good to be in

Promotional organizers and others involved in economic development and design in Pakenham will be revisiting the branding of downtown Pakenham. MAAP is looking for volunteers to get involved in these committees and keep the downtown revitalization process moving in Pakenham – please join MAAP and make sure your opinions are included!

For more information about what Pakenham residents have identified as crucial to Pakenham’s look and experience, please take a look at this report: Main Street Revitalization – Almonte and Pakenham: Recommendations on branding approaches and report on public input, February 2007 (Denboer/Lang & Beyond Creativity Consulting, Arnprior ON).

You can get a copy of the complete report here.

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Mainstreets Association of Almonte and Pakenham: View my profile; MAAP believes that community driven vision led by downtown stakeholders’ efforts is essential to the successful revitalization of Almonte and Pakenham’s downtowns. MAAP’s focus is a comprehensive program in order to keep main street properties occupied with prospering businesses. MAAP is harnessing the energy and efforts of local business people and other volunteers to make revitalization happen. Explore this Web site, get to know MAAP and join the effort!